What We Do
We help our clients develop winning strategies for sustainable profitable growth. We accomplish this through our expertise in gathering market intelligence, our methodologies for converting this intelligence into actionable insights, and our ability to work with our
clients to turn insights into strategy.
Our services fall into the following categories :
● Market Research and Competitive Intelligence
● Strategic Positioning and Planning
● Corporate Growth and Economic Development
We provide our clients with
The ability to identify and access key decision-makers and persuade them to share their knowledge, insights, and perspective is essential to discovering market insights. Through our extensive focus on industrial and business-to-business markets we have developed the skills that allow us to reach both the C-Suite and the one-in-ten thousand technical specialist on the shop floor.
One of our core competencies is facilitating executive decision-making. As an independent third party we become the advocate for the customer and the market to keep decision making free of the bias of experience, or influence of managerial rank. Our independent process also brings disciple to operational size strategy and achieving growth through mergers, acquisitions, and alliance.
We employ a number of sophisticated methodologies – both qualitative and quantitative – that enable our clients to analyze markets, customers, and competitors from different dimensions to determine value drivers that can shape markets. We go beyond gathering market intelligence; we produce actionable insights.
No matter our level of experience in a market or familiarity with our client, we approach each project from a fresh perspective and allow the data to drive our analysis. As a result, we help to depoliticize decision-making, and provide honest objective advisory services to our clients.
We are passionate about strategy and are continuously developing and improving our strategic tools to help our clients formulate winning strategies that create not just points of differentiation, but points of distinction that can drive brand preference We also understand that market intelligence can only measure what is; not what can be. For that reason, we combine market insights, with timeless principles of strategy and our consultants’ extensive experience and abundant creativity to uncover new opportunities and develop go-to-market approaches for our clients.
All of our senior consultants have extensive international experience and we are supported by a network of field researchers in over 50 countries worldwide. This allows us to approach even the most domestic of projects from a global perspective and to routinely carry out multi-country research studies for our clients as well as help them develop market entry strategies for specific markets and global strategies for the business unit. Also, the fact that we work across industry sectors, allows us to bring best practices to our clients and to be aware of adjacent opportunities or threats.